Become A Sponsor

Architects and designers are aware that logic, the public in general, and codes are all moving in the direction of high performance, sustainability, and carbon reduction. Whether they are thinking offense – be among the leaders in this movement, or thinking defense – not get left behind, affiliation with PHCA is a positive move.

• Their listing in the appropriate directory on the PHCA website (with a link to their website or other chosen URL) may get them noticed by, and facilitate contact with, potential clients that they would not reach otherwise
• The PHCA Supporter or Sponsor logo on their website and promotional materials boosts their credibility and the probability of being selected by those who are interested in advanced design
• They can create a Profile Page and post projects (in any phase of design and construction) to the PHCA project database
• Participation in webinars trainings, workshops, and events (primarily online during COVID) can provide knowledge, credibility, and contact with potential customers and recommenders
  Thinking about the math… for most Sponsors, a single new customer or winning the competition for a customer would easily pay for the investment in PHCA Sponsorship
• Shifting a portion of the marketing dollars from a single advertising campaign would likely makeup a large portion the investment for a membership or sponsorship.

These groups are primarily brought into projects on the recommendations of architects, developers, or contractors. Their alignment with, and expertise in high performance construction can get them noticed and provides instant credibility when they are noticed… or when they compete to be selected.

• Again, their logo on our website and other materials, and our logo on theirs can connect them to possible new customers and provide credibility when they are competing to be selected
• Networking and continuing education at our training, workshop, and events can find new customers and increase the probability of being chosen as the right resource
• The math supports that an investment in PHCA is easily paid back by a single customer that they would not have found or won in competition with alternatives
• The project database could also be a way to get noticed… or more likely to be used in the sales process as a proof of capabilities

For organizations in the supply chain, the probability of increasing their business is the most obvious benefit of PHCA Membership.

• Potential customers/recommenders (virtually all of the other target groups) may find them through their listing in the directory on the PHCA website
• The PHCA Supporter or Sponsor logo on their website creates trust in their company and products… particularly for their target customers
• Participation in PHCA sponsored webinars, trainings, panels, and other events (primarily online at this time) will enable connections and interaction with potential customers and allies associated with Passive House design and construction
• Being a sponsor, supporter or member validates their interest and alignment with high performance buildings, improves their credibility with potential customers, and differentiates them from others who provide similar products or systems
• It is often possible to make the case that if they get a single new customer, they will recoup their investment in a PHCA Membership or Sponsorship
• Virtually all companies in the high-performance building marketplace present themselves (website, social media, and other materials) as environmentally responsible and involved in sustainability… identifying themselves as a Member, Supporter, or Sponsor of PHCA is a positive indicator

Many contractors and subs are already involved in building high performance homes and other buildings… and many others recognize that this is the future of the built environment. Any of them will receive value from PHCA Membership or Sponsorship.

• They will benefit from their listing in the appropriate directory on the PHCA website, and from the link to their website or other URL that they designate
• Including the PHCA Member, Supporter, or Sponsor logo on their on their own website and promotional materials will also add to their credibility in the high-performance marketplace
• Contractors are often recommended by architects and/or other professionals in the design and construction world, so participation in trainings, workshops, and other events (primarily online at this time) can provide credibility, and contact with potential customers and recommenders
• Subs who are involved in efficiency related specialties (insulation, framing, HVAC, renewables) will find that their investment in a PHCA Membership or Sponsorship will make them a better fit with projects where high-performance is among the objectives

Realtors are always looking for ways to differentiate themselves to potential buyers and sellers. Some realtors are beginning to position themselves as the green, or sustainability, or high performance, or even Passive House experts in their geographic area. PHCA Membership or Sponsorship can be a positive differentiator in the fast-growing market segment that includes a focus on efficiency, health, and environmental responsibility.

• Their listing in the Professional Organization Directory may bring them potential customers who are moving into their area and already interested in finding or building a high-performance home
• More important, the PHCA Member, Supporter, or Sponsor logo on their websites, business cards, and other promotional mediums can enhance their credibility and differentiate them from others in the marketplace based on their knowledge of high performance and sustainability
• They can also refer potential customers to the PHCA website to learn about the benefits of a high performing homes and other buildings… and gain further credibility for helping their customers become more aware of the benefits of Passive House